Nossas empresas

Each agency has its own strategic positioning and identity, which makes each one of them very unique. In common, an organizational culture that values talent, sense of urgency, results, management, and owner’s attitude, values that guide and characterize Grupo ABC. With this composition, Grupo ABC delivers to its customers an equation that links the regional integration with a deep knowledge of Brazil to a global vision of business: Pereira&O’Dell, located in San Francisco, was an essential player for the group’s internationalization process, and Africa Global, located in New York. In Brazil, Grupo ABC is present is all its regions, with agencies in São Paulo, Rio de Janeiro, Porto Alegre, Salvador, Recife, João Pessoa, besides operational partnerships in Alagoas, Natal, Fortaleza, Manaus, and Goiânia.


Considered a kind of “relais château” in advertising, Africa has positioned itself ever since its foundation not only as an advertising agency, but also as a marketing and branding company whose mission is to serve a few clients through a team of world-class professionals. The selectiveness of customers ensures the personal involvement of the partners in each and every account. Its customers include AAmbev, Embraer, Folha de S.Paulo, Grendene, Itaú, Mitsubishi, P&G, Suzuki,Vivo, Walmart, UOL, Lupo, Bimbo e Wizard.


Key People: 

Marcio Santoro

Olivia Machado

Luis Fernando Vieira

Sergio Gordilho

Celina Esteves Veja o video do presidente

    Africa São Paulo
    Av. Brigadeiro Faria Lima, 2277, 22o andar – São Paulo/SP – CEP 01452-000

    T + 55 11 3094-9999

    F + 55 11 3094-9998 /


    Africa New York
    510, Madison Ave. – 8th floor – New York – NY 10022

    T + 1 347 505 7699


    Africa Rio
    Rua João Lira, 144 – Leblon

    T + 55 21 2529-7100

B! Ferraz

One of the largest promotional marketing agencies in the country, b!ferraz, specialized in brand experience and live marketing, was the first agency to raise the flag for the strategic role of promotional marketing. It was the first to be considered full promotion in name and practice. Elected eight times Agency of the Year in Promotional Marketing by Colunistas São Paulo Awards in 2006 and 2007, Colunistas Brasil in 2010 and 2011 and by Ampro in 2007, 2008, 2009, 2010, was also considered an “agency of the future” by the advertising market in a survey by About magazine. Responsible for projects such as Super Casas Bahia, Skol Beats, Audi Al Mare, Planeta Terra Festival, Louco Dominó, Club da Lucha, commemoration platform for Lacta’s 1o0-year anniversary and the launching of the automatic Amarok in Mendonza.


Key People:

Bazinho Ferraz

Ana Ferraz Veja o video do presidente

    B! Ferraz

    R. Gumercindo Saraiva, 64 – São Paulo/SP
    CEP 01449-070

    T + 55 11 3377-7940


CDN is a full-service Communications agency with clearly-defined objectives: to offer excellence and results to clients, to innovate and grow in a sustainable way.

With several areas of expertise integrated into a single agency, CDN is fully focused on building and strengthening image and reputation –intangible assets of enormous value for clients who operate in an increasingly competitive world.

Strategic outlook, knowledge of the client´s stakeholders, a broad-based portfolio of products and services, a talented team and professional network are some of the factors which combine and interact to qualify the agency’s work in Brazil and abroad.

Founded in 1987, the agency is a part of the ABC Group, the leading  Marketing services group in Brazil and 18th in the world, according to the ranking of Advertising Age magazine.

CDN has accumulated expertise and experience attending national and international clients, from both the public and private sectors and operating across a wide range of segments.

In Brazil, its head offices are in São Paulo and it has offices in Rio de Janeiro, Brasilia and Belo Horizonte. At the vanguard of the internationalization process, CDN International, with headquarters in Washington, D.C., is the first international subsidiary of a Brazilian communications and public relations agency.

CDN offers services in Strategic Consulting, Crisis Management, Media Relations, Public Sector, Institutional Relations, Analysis of Exposure to the Media, Research, Digital Communications, Training Sessions, Investor 


CDN has accumulated expertise and experience attending national and international clients, from both the public and private sectors and operating across a wide range of segments.

In Brazil, its head offices are in São Paulo and it has offices in Rio de Janeiro, Brasilia and Belo Horizonte. At the vanguard of the internationalization process, CDN International, with headquarters in Washington, D.C., is the first international subsidiary of a Brazilian communications and public relations agency.

CDN offers services in Strategic Consulting, Crisis Management, Media Relations, Public Sector, Institutional Relations, Analysis of Exposure to the Media, Research, Digital Communications, Training Sessions, Investor Relations, Internal Communications, Publications, Events and Video films. 

Acknowledgement of the quality of the agency’s work has been won in the form of national and international awards, such as the Golden Awards for Excellence in PR, presented by the IPRA- International Public Relations Association, and the Stevie International Business Award, as well as prizes from ABERJE, ABANET, CONRERP (National Public Opinion Prize), Masters of Journalism and iBest among others.


Key People

João Rodarte

Andrew Greenlees

Yara Peres

Claudio Pereira

Luiz Antônio Flecha de Lima

Jô Ristow

Inácio Muzzi

Fernando Pesciotta

Renato Ganhito Veja o video do presidente

    São Paulo

    Av. Faria Lima, 2601 - 9º andar. São Paulo / SP - CEP 01452-000

    T +55 11 3643 2700 / + 55 11 3643 2990


    Rio de Janeiro


    Travessa do Ouvidor, 5 – conj. 401 – 4º andar. Centro – Rio de Janeiro / RJ CEP: 20040-040.

    T +55 21 3626 3700



    SCN Qd. 01 Bloco C Salas 1810 e 1814. Distrito Federal - CEP: 70711-902.

    T +55 61 3704 7660 / +55 61 2025 0800


    Belo Horizonte

    Rua Fernandes Tourinho, 929 13º andar, Belo Horizonte/MG - CEP 30112-000

    Phone +55 31 2534 4141.



    17th Street, NW – Suite 1010, Washington, DC – USA 1101 - ZI 20036.

    T + 1 (202) 822 3669



One of the largest and most awarded agencies in Brazil, DM9 combines creative excellence, strategic thinking, and commitment with results for the client through integrated communication solutions. Pioneer in convergent thinking, the agency uses connected reality as a tool, where the digital appeal is completely integrated to communication and to the brand construction process.

Founded in 1989, DM9 is part of two relevant communication groups in the world: Grupo ABC, listed as 18th largest communication group according to Advertising Age, and DDB Worldwide, which has more than 200 offices in 90 countries. These two partnerships allow the agency to access specific market data, gaining a global understanding of the markets.

In Brazil, is headquartered in Sao Paulo, has an office in Brasilia and in 2011 began an ambitious expansion plan and launched two independent agencies: The DM9Sul, in Porto Alegre, and DM9Rio in the capital Fluminense. With 23 years of activity, DM9 has in its portfolio 4 Agency of the Year titles, 2 Grand Prix, and more than 100 lions in the Cannes International Festival of Creativity. The agency won 13 Caboré Awards (6 of them as Agency of the Year), 18 Awards Abril de Publicidade, 14 Professional of the Year Awards of Rede Globo, and it was the only communication company to be featured in the guide “Best Companies to Start Career” by Você S/A Magazine for two consecutive years.

Their work allows to combine critical and commercial successes in campaigns for clients such as Brastemp, C & A, Consul, Guarana Antarctica, Intel, Itaú, Mercedes-Benz, Sadia, Earth, Tok & Stok, Vivo. The DM9 is also an agency sustainable, have sustainability report with application level B of the GRI.  Access to read the document:



Key People:

Paulo Queiroz

Alcir Gomes Leite

Marcelos Passos

Marco Versolato

Adrian Ferguson Veja o video do presidente


An agency that combines Rio de Janeiro’s export type look and creativity with DM9′s quality DNA. Born to build brands with national and international coverage from the carioca look, always creative and unique. With less than a year of existence was voted Agency of the Year in Colunistas Rio.


Key People:

Polika Teixeira

Álvaro Rodrigues Veja o video do presidente


The DM9Sul is an agency that believes in the power of the idea and dedicated work to resolve the challenges of its customers. Therefore developed its own methodology for planning and creation, and invest to have the best talent on your team.

Even before completing two years already has a portfolio of over 15 clients, 11 shortlists and 3 Lions in different categories at Cannes Festival, a title of Agency of the Year by Prêmio Colunistas RS, Grand Prix in Prêmio Abril 2013 and Maximídia 2012, also acknowledgment in in several international festivals such asFIAP, El Ojo and Clio.


Key People

Marcio Callage


Veja o video do presidente

    Av. Carlos Gomes, 222, 13º andar – Porto Alegre/RS – CEP: 90480-000


    T:  + 55 51 3016-9999




Anyone can hva an idea.
From the genius to the absolutely commun.
But putting ideas into practice, is something much more difficult.
It requires commitment, courage and complete dedication.

Create. Produce. Innovate. Take risk. All of this takes work.

Indeed, good word involves the consumer, attracts people, is shared and becomes popular culture.
And this is what Escala does daily.
Developing ideas that construct strong brands, successful cases and generating behavior.
Conclusion: what is a risk for everyone else, Escala does everyday.

A day by day shared with great clients: Grendene, Colcci, Lojas Colombo, New Móveis, LS Tractor, Du Pont, Ministério da Educação, Warner, Banrisul, Governo do Estado do Rio Grande do Sul, Forum, Vivo, Triton, Lojas Pompéia, Sonae Sierra Brasil, Coca-Cola Jeans, Braskem, Stuhlberger Construtora, Rede Jesuíta de Educação,Unimed, and others.


View our work below:
Please enjoy.

    Escala São Paulo
    Rua Álvaro Anes, 56 / 2º e 3º andar, Pinheiros 
    CEP: 05421-010
    F + 55 11 3037.8878


    Escala Blumenau/SC
    F + 55 47 3321.6900


    Escala Brasília/DF
    SHIN - Quadra 2 Bloco A Salas 15 e 17 Térreo Lago Norte, CEP: 71503-502 
    F + 55 61 3201.1973


    Escala Porto Alegre
    Av Carlos Gomes, 300 2º Andar, Auxiliadora Porto Alegre/RS CEP: 90480-000 
    F + 55 51 3201.4044


Interbrand was founded in 1974 when the word “brand” was still a synonym for logo. Over time this concept was broadened and the importance and value of a brand came to be considered vital to the image of a company. During 38 years of work in brand consultancy, Interbrand has changed this vision by creating and managing brands as a business asset.

Present in all continents, with approximately 40 offices around the world, Interbrand believes that brands have the power to change the world, and uses imagination, intelligence and inspiration to create ways to make it happen.
In Brazil since 2001, Interbrand works in three main areas: strategy, identity and evaluation. Each one represents a major share of the construction a company’s image.

Among the greatest cases of Interbrand are Carrefour, Fnac, Samsung, Walmart, P&G, BMW and others. In Brazil brands like Itau, Odebrecht, Votorantim, Usiminas, Alpargatas, Petrobras, BRF and Bunge stand out.


Key People:

Daniella Bianchi

Beto Almeida Veja o video do presidente


    Rua Olimpíadas, 242 - 6º andar
    São Paulo, SP – 04551-000


    T  + 55 11 3707-8513

    F  + 55 11 3707-8501


Created in July 1995, Loducca is today one of the 20 largest advertising agencies in the country. Formed by a group of passionate people who combine experience, talent and energy to help clients establish relationships with their consumers, Loducca is an agency for those who seek a new, fresh, deep and dynamic approach for their businesses and brands. Headed by Celso Loducca, the agency has also as partners the vice-presidents Guga Ketzer, Daniel Chalfon, André Paes de Barros, and Ken Fujioka, besides Grupo ABC, one of the largest marketing communications group in the world. Among its clients are mbev, Baruel, Bayer HealthCare, Candide, FOX Channels, FOX Film, GVT, Leroy Merlin, L’Occitane en Provence, L’Occitane au Brésil, Nextel, NJR, OR (Odebrecht Realizações Imobiliárias), PepsiCo, Red Bull, Santander, Unidas Rent a Car e Yamaha.


Key People:

Celso Loducca

André Paes de Barros - PB

Daniel Chalfon

Guga Ketzer

Ken Fujioka

Adriana Favaro

Fabio Saboya

Cassio Moron

Sergio Mugnaini

Raphael Franzini Veja o video do presidente


    Av. Brigadeiro Luis Antonio 4980 – São Paulo – SP  
    CEP: 01402-002


    T + 55 11 3027-9999



Morya Brasil is the oldest brazilian advertising agency of national capital, founded on July 10th, 1956. The company had a revenue growth of 75% in the last five years. Now, with 150 collaborators and more than 50 clients, Morya is present in 9 brazilian estates – in all brazilian regions – which makes her a nationally present agency with regional knowledge. Morya has offices in Porto Alegre, São Paulo, Salvador, Recife and operates Alagoas, Natal, Fortaleza, Manaus, and Goiânia, through operational partnerships.

A highlight in the work done by the agency is Panorama Morya, a complete study of the markets where the agency operates. An exclusive market inteligence tool, using a rich data bank with social and economic indicators, cultural maps, sectorial panoramas that go deep in segment knowledge, and media opportunities.

Panorama counts with 7.000 information screens permanently updated. “This information, submitted to constant updating by our professionals, is transformed in consistent strategies, creative campaigns, and a communication that walks closer to the consumer”, explains Claudio Carvalho, president at Morya Brasil.


Key People:

Claudio Carvalho

Gustavo Queiroz

Fernando Carvalho Veja o video do presidente


    Av. Tancredo Neves, 1.283,  5º. andar – Caminho das Arvores - Salvador/BA

    CEP 41.820-021


    T + 55 71 2105-7442



    Av. 17 de Agosto, 1545 - Casa Forte - Recife /PE

    CEP 52.061-540


    T + 55 81 2102-4664


    Porto Alegre

    Rua Mariante, 25 – 5º andar – Moinhos de Vento – Porto Alegre/RS

    CEP 90.430-181


    T + 55 51 2117-8400


    São Paulo

    Av. Brigadeiro Luis Antonio, 5013 – 6º. Andar - Itaim Bibi – São Paulo/SP 

    CEP 01401-002 


    T: + 55 11 2102-0665


MUSICA Comunicação e Marketing was raised as a unique and innovative model on communication market, operating from the state of Santa Catarina. Its main commitment is to develop brands and businesses with a systemic view of marketing by connecting successful expertises. The DNA of MUSICA is formed by history, cases, differentials and complementarities of the partners that work integrated on three strategic pillars. The 58 years of experience on Advertising of Morya Agency; the 10 years of experience on Live Marketing of TUDO agency, and the Innovation and Business pillar introduced by Paulo Centeno, an experienced media executive with MBA in Innovation at MIT - Massachusetts Institute of Technology. The head office of MUSICA is on Joinville and there's also a core of Innovation and Business in Florianopolis, on Sapiens Parque, one of the largest technology parks in Brazil. The main challenge of MUSICA is to break through the status quo and find ways and solutions to its business partners. “Music and communication have the ability to inspire, induce, seduce and transform. Both of them conquered audiences and crowds. They are multi-platform, universal languages and boundless", explains Centeno contextualizing MUSICA.


Key People: 
Paulo Centeno
Maurício Magalhães
Fabio Bernardi
Lara Piccoli

    Agência MUSICA Joinville/SC
    Rua Orestes Guimarães, 876 - Sala 401, Bairro América - CEP 89204-060
    F + 55 (47) 4009-4090


    Agência MUSICA Florianópolis/SC
    Av. Luiz Boiteux Piazza, 1302 - Casarão - Canasvieiras
    CEP 88056-000

New Style

Newstyle is the agency representing the group that operates in the areas of promotion, activation, trade marketing and events. An agency in motion, a company that sets the trends without forgetting their values.

With over 15 years of experience, the agency brought strategy and intelligence for the promotional market with business units that complement each other: one specializing in creativity and strategy, another dedicated to operating, the NewTrade.

The NewStyle now has 200 professionals specializing to plan, create, produce, operate and control, quickly, actions that reached positive results for the brands and products.

Brands that are highlighted within their segments customers are the NewStyle accounts: AmBev, Baruel, Bausch + Lomb, BRF, Ideal Invest, Magazine Luiza, Multiplus, P & G, Redecard, DE Master Blenders, Sawary, Telhanorte and Tetra Pak.


Key People:

Claudio Xavier

Alice Coutinho Veja o video do presidente


    Rua Texas, 686 – São Paulo/SP
    CEP 04557-000

    T + 55 11 5185-5252

Pereira O'dell

The first Grupo ABC agency in the United States, Pereira O'Dell has continued to blur the boundaries between Advertising, Design, PR and Digital with unparalleled success; quickly becoming one of the most acclaimed agencies in the world, and culminating with an unprecedented 3 Grand Prix at Cannes 2013. 


Key People:

PJ Pereira

Andrew O'Dell Veja o video do presidente

    San Francisco
    215 2nd Street
    San Francisco, CA 94105
    T 415.284.9916

    New York
    510 Madison Avenue, 8th floor
    New York, NY 10022
    T 415.284.9916


    São Paulo

    Rua dos Macunis, 460 - Alto de Pinheiros

    CEP: 05444-001, São Paulo/SP

    T + 55 11 3199-8099 

Rocker Heads

Rocker is a strategic partner for relationship building between brands and consumers. It combines direct, digital and social to develop direct communication that surprises, inspires and achieves results.


Key People:

Thais Cano

Renato Lotfi

Sergio Baldassari Veja o video do presidente

    Rocker Heads

    Rua Brejo Alegre, 581 – Brooklin – São Paulo/SP

    T + 55 11 5103-5899


Founded in July 1996, Sunset is distinguished for its philosophy, which follows two basic rules: focus in the client and creative excellence. It is a communication agency with expertise and vocation to develop, implement and manage all phases of the directed communication process, or any one of these communication process separately. Sunset is more than just a direct marketing agency; it is a company specialized in building relationships between consumers, clients and its brands. The agency has three other business units: Creative Sunset: creates direct marketing services, relationship and incentive programs; Interactive Sunset: as stated in its name the agency main focus is information system, data base, CRM, websites development, e-mail marketing, banners and multimedia; Sunset Machine: responsible for organizing all the direct marketing actions, managing all fulfillment, actions personalization and logistic.


Key People:

Guto Cappio

Jozé Luiz

Alessandra Lanzelotti

Pipo Calazans

Luis Guilherme Veja o video do presidente

    São Paulo
    Rua Texas, 676 – São Paulo/SP
    T +55 11 3371 0377



Tudo was founded in 2005 and since then has been reaching a high growth level, stimulated by an events and content market that conquests each day more and more space. The message personalization, one of Tudo’s differentials, meets up with the consumers’ desires, more informed and demanding nowadays. The agency integrates the communication, to guarantee that the creation of an event with the use of content is not only a complement to the communication strategy to become part of it. As stated in its name, “Tudo”, is always focused in the entertainment, works with a variety of communication channels to make things happen. From planning through creation and production the agency creates events for corporate events, conventions, internal communication, launchings, promotional adversting actions, special sponsorship special projects, concerts and relationship marketing. An already established and close relationship between the agency and media channels, other agencies, suppliers and clients guarantees innovative communication strategies.


Key People:

Mauricio Magalhães

Sissi Valente

Cléber Paradela

Iron Neto Veja o video do presidente

    Agência Tudo
    R. Canadá, 301 – São Paulo/SP – CEP 01436-000

    T + 55 11 3811 1999


    F + 55 11 3811 1924